January 2023
Intermediate to advanced
248 pages
3h 45m
English
Content preview from Lateral Thinking for Every Day
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Music without music
Vulfpeck is an American funk band based in Ann Arbor, Michigan. It was founded in 2011 by Jack Stratton. The band wanted to organize a tour for their small but loyal fan base. The problem was that they had no money to fund it. The traditional approaches to this issue were to raise money by crowdfunding or selling tickets in advance or selling enough downloads. These were all difficult, so the band came up with a crazy idea, a hack to exploit a loophole in the royalty model of Spotify, the major music streaming site.
In 2014 Vulfpeck released an album called Sleepify. It contained 10 silent tracks, each of about 31 seconds. The album contains no audible sound! They published it on Spotify and asked their fans to leave it ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.