January 2023
Intermediate to advanced
248 pages
3h 45m
English
Content preview from Lateral Thinking for Every Day
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Lateral marketing: The benefits of being outrageous
Today we are bombarded with messages from every quarter. So it is hard to be heard. A lateral way to draw attention to your creative idea is to be outrageously provocative.
Reverend Jonathan Swift was a prominent and satirical Anglo-Irish author, best known for Gulliver’s Travels. In 1729 he published an essay entitled A Modest Proposal, in which he suggested that the poor should sell their children to the rich for them to eat. He wrote: ‘A healthy young child is a delicious, nutritious and healthy food, whether cooked, roasted, baked or boiled.’ He then listed the economic and social benefits. A great many people were outraged. Some took it seriously. It was only later in the essay that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.