January 2023
Intermediate to advanced
248 pages
3h 45m
English
Content preview from Lateral Thinking for Every Day
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Use the three Greeks to improve your powers of persuasion
We often find ourselves in a position where we need to communicate ideas and influence other people. We might want to change their mind, to sell them on an idea or to secure their agreement to a proposal. How can you go about this? Should we just collect our best arguments and forcefully deliver them while batting away objections? Is there a better way, a smarter way, a lateral way?
A fruitful way to approach these situations is to use the three Greeks, ancient concepts that are proven to work. In my experience most people use only one of the three Greeks, and they would be much more effective if they used all three.
The three Greeks are Ethos, Pathos and Logos. Ethos refers to values ...
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