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Lateral Thinking for Every Day
book

Lateral Thinking for Every Day

by Paul Sloane
January 2023
Intermediate to advanced
248 pages
3h 45m
English
Kogan Page
Content preview from Lateral Thinking for Every Day

58

Become an ideas carrier

As a lateral thinker you can increase your success at work if you can become an ideas carrier, someone who identifies, collects and communicates fresh ideas for other people’s business challenges. If you work in an office you can do this for your colleagues, your boss or the people who report to you. If you are a consultant or salesperson, you can do this for your customers. If you are a buyer you can do it for your suppliers. In every case you can build your relationship by helping the other person solve their problems.

Let’s say you work in sales. Think of your most important customers. What are their most pressing business challenges? What are the top priorities and the worries that keep them awake at night? Forget ...

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Publisher Resources

ISBN: 9781398607958