January 2023
Intermediate to advanced
248 pages
3h 45m
English
Content preview from Lateral Thinking for Every Day
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What if your boss is risk-averse?
A common problem for the lateral thinker at work is a boss who just isn’t interested in new ideas. They focus on doing the job in the way they have always done it and they don’t like trying anything new. What can you do? Here are some approaches that can prove helpful.
1. Understand their objectives and motivations
Selling an idea is like selling any other product. You have to understand the needs, motives and priorities of the customer. What are your boss’s ‘hot buttons’? What are the issues that really worry them? Are they motivated by pride, ego, money, career advancement, power, recognition, or do they want an easy life? If you can discover their goals and motivations, then you can try to present your ...
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