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Lateral Thinking for Every Day
book

Lateral Thinking for Every Day

by Paul Sloane
January 2023
Intermediate to advanced
248 pages
3h 45m
English
Kogan Page
Content preview from Lateral Thinking for Every Day

08

Seven companies that switched

Peter Drucker famously said, ‘Every organization must prepare for the abandonment of everything it does.’11 Here are examples of seven successful companies which switched from one activity to another in order to meet a customer need.

Tiffany was started in 1837 by Charles Tiffany and John Young, in Brooklyn, Connecticut, as a ‘stationery and fancy goods emporium’. In 1862, during the Civil War, the company supplied the Union Army with swords, flags and surgical implements. After the war Tiffany focused on jewellery. It is now renowned for its luxury goods and opulent stores. Tiffany was acquired by LVMH (Louis Vuitton) in 2021 for $16 billlion.

Berkshire Hathaway was originally a textile manufacturing company ...

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Publisher Resources

ISBN: 9781398607958