The Random Word method
I facilitate creative thinking sessions for corporate customers and it is sometimes a challenge to displace the delegates out of their conventional ways of thinking. If I want to generate really creative and unorthodox ideas, then I often introduce a random stimulus. The easiest one to start with is the Random Word.
Just pick up a dictionary and choose a noun at random. Write the word on the top of the flip chart paper and then underneath list five or six attributes of that word. Then force connections between the word or its attributes and the problem to be solved. You will find that all sorts of new associations spring to mind.
Say the problem is how to attract the best applicants to join your company. The random ...
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