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Lateral Thinking for Every Day
book

Lateral Thinking for Every Day

by Paul Sloane
January 2023
Intermediate to advanced
248 pages
3h 45m
English
Kogan Page
Content preview from Lateral Thinking for Every Day

59

Go back to the future

A lateral thinking technique for leaders is to travel forward in time. If you are planning a major change, a big initiative, a new product launch or something really innovative then try writing a future news story. Imagine that the project has been a surprisingly big success. A reporter in a major newspaper or on TV files a glowing report. Write it up. It should include:

  • How unexpectedly successful it has been.

  • The remarkable benefits that it has brought to people.

  • Quotes from enthusiastic users.

  • The strong initial opposition from people and how they were brought around.

  • Some technical or logistical difficulties that were faced and overcome.

  • How the idea is now being adopted, copied and developed.

Write the report and ...

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Publisher Resources

ISBN: 9781398607958