June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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Synthèse et conclusion de la partie 4
En guise de synthèse, voici l’arbre de décision (figure 1) des options stratégiques possibles pour une entreprise établie confrontée à une menace low cost.
Préalablement à toute décision, il convient de s’accorder le temps nécessaire pour collecter toute l’information requise, analyser le nouveau business model low cost en profondeur et apprécier son degré de risque, en mesurant notamment :
son degré de rupture par rapport au modèle traditionnel ;
le degré de risque low cost inhérent au secteur ;
l’existence ...
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