June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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Introduction
Le low cost, en tant que vocable, est apparu dans le discours managérial il y a une quinzaine d’années, bien après son essor économique qui date de la fin des Trente Glorieuses. Sa diffusion en Europe dans la langue courante peut être datée et associée au succès des compagnies aériennes low cost, Ryanair et easyJet, dont les prouesses commerciales et financières ont suscité un engouement, qui ne se dément pas.
Mais l’expression a aussi mauvaise presse. Elle est souvent empreinte d’une aura négative et de connotations péjoratives. Le low cost est tantôt associé aux fermetures de sites et aux délocalisations, tantôt à la mauvaise qualité, ...
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