June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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PARTIE 2
Les conditions de réussite du low cost
Quelle est la zone naturelle d’expansion du low cost ? Ce business model peut-il également s’appliquer à tous les secteurs économiques ?
Stelios Haji-Ioannou, fer de lance du low cost en Europe avec sa marque ombrelle « easy », a tenté d’étendre le succès d’easyJet à des secteurs aussi variés que le cinéma, la location de voiture, les croisières, les cafés Internet, l’hôtellerie, la banque. Ses initiatives ont rencontré des fortunes diverses. easyCar, société de location de véhicules, que les clients devaient laver et réapprovisionner en carburant avant de les retourner, a quasiment cessé son activité. ...
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