June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low costBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Calculer la VUPC
Pour Dewever1 (2005), la valeur d’utilité perçue par le client (VUPC) correspond à la somme des valeurs pondérées de l’ensemble des attributs de valeur de l’offre pris individuellement, selon la formule :
Pour estimer la valeur de ces paramètres, on procède habituellement par sondage, sur un échantillon aussi représentatif et exhaustif que possible de la cible visée, que ce soit en focus groups ou en entretien individuel.
L’objectif du sondage est :
d’identifier précisément l’offre de référence à laquelle se compare la nouvelle ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.