June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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CHAPITRE 3
Les conditions sectorielles et opérationnelles1
Un marché étant, par définition, la rencontre d’une demande et d’une offre, c’est sur chacun de ces deux axes que l’on peut, par réflexion et par retour d’expérience (offres low cost réussies ou échouées), identifier les conditions, nécessaires ou facilitantes, que doivent remplir les secteurs pour qu’une offre low cost puisse s’y développer.
Après l’examen de ces paramètres sectoriels, nous approfondirons les conditions opérationnelles de succès qui sont, selon nous, au nombre de trois :
la création d’un système d’activités pertinent, original et difficilement imitable par les acteurs ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.