June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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Synthèse et conclusion de la partie 1
Faire du low cost, c’est imaginer et mettre en œuvre une véritable stratégie de différenciation par le bas, globale et a priori non axée sur une niche, qui, par rapport à l’offre de référence, respecte les 2 règles d’or suivantes :
1.
Δ VUPC > Δ Prix > Δ Coûts
Où :
Δ = Différentiel offre low cost (OLC) – Offre de Référence (OR) en base 100 et en valeur algébrique ;
et VUPC = Valeur d’utilité perçue par le client ...
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