June 2012
Intermediate to advanced
360 pages
8h 54m
French
Content preview from Le business model du low cost
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CHAPITRE 2
Les trois parangons historiques du low cost
Les pionniers du low cost ont largement contribué à brouiller les frontières entre catégories sociales et à faire basculer la société dans l’ère de la consommation de masse. Avec le restaurant en self-service ou le supermarché en libre-service, c’est non seulement la vision traditionnelle du restaurant et de l’épicerie mais le principe même du personnel de service qui vacille. Avec le lancement du stylo à bille Bic Cristal en 1950, le substitut du stylo à plume devient accessible au plus grand nombre. Le grand public accède ainsi aux produits et aux services jadis réservés à la bourgeoisie ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.