Learning Tableau 2019 - Third Edition

Dashboard objectives

The primary objective of a dashboard is to communicate data to a certain audience with an intended result. Often, we'll talk about telling the data story. That is, there is a narrative (or multiple narratives) contained within the data that can be communicated to others.

While you can tell a data story with a single visualization or even a series of complex dashboards, a single Tableau dashboard is the most common way to communicate a single story. Each dashboard seeks to tell a story by giving a clear picture of certain information. Before framing the story, you should understand what story the data tells. How you tell the story will depend on numerous factors, such as your audience, the way the audience will access ...