Chapter1.2

The Fundamentals of Broadcast Coverage

Doug Vernier

President, Doug Vernier Telecommunications Consultants

Cedar Falls, IA

In today’s crowded media environment, having a large share of listeners and viewers is a must for the survival of a radio or television station. The station that has noise on its signal or is weak will not be in a position to build audience, no matter how captivating its programming. The television station’s picture that blacks out or pixelates due to weak reception will not be watched. In this chapter, we hope to give the reader a better understanding of what good coverage is all about, how to predict it, and how to achieve it. In addition to the process of estimating where a station’s coverage should be, age-old ...

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