Chapter5.9
Digital Asset Management
Introduction
In the late 1980s, less than 1% of the world’s stored information was in digital form. By 2007, it had increased to 94%, and was over 99% by 2014.1 It is estimated that the world’s capacity to store information has increased from 2.6 exabytes (optimally compressed) in 1986, to some 5,000 exabytes in 2014 (5 zettabytes).2 Cloud computing entered the mainstream by 2015, and now with multi-device consumer behavior at the forefront, more and more data is being tracked, managed and stored on-premise and in the cloud. With the amount of data stored in the cloud expected to double by 2020, it is imperative that broadcasters have digital asset management (DAM) ...
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