March 2009
Beginner
288 pages
5h 42m
English
book
Online Communities Handbook: Building Your Business and Brand on the Web
by Anna Buss, Nancy Strauss
Content preview from Online Communities Handbook: Building Your Business and Brand on the Web
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The Chapter in a Nutshell
What can an online community do for your company?
Business Benefits Of An Online Community
Build a website that adds value
Create brand loyalty
Communicate key messages about your brand
Project your message to the world
Respond to criticism on your own terms
Customers will recommend your products
Customers will help each other
Gain new customers through viral marketing
Increase website traffic
Generate dynamic website content
Improve your search engine ranking
Involve your customers in product development
Use your customers for product testing
Learn more about your customers
Get press exposure
Save money and resources
Generate revenue
The Risks That Come With an Online Community, and How to Deal With Them
Technology costs: employ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.