March 2009
Beginner
288 pages
5h 42m
English
book
Online Communities Handbook: Building Your Business and Brand on the Web
by Anna Buss, Nancy Strauss
Content preview from Online Communities Handbook: Building Your Business and Brand on the Web
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Get Started
Once you have a clear vision of your goals and target population, you are ready to start brainstorming to develop themes for your community. Here is an exercise to get you started.
Three steps to defining your themes
1. | For a moment, try to forget about your products and the millions of statistics coming from your marketing department. What are the interests of your target users? What are their needs in their daily lives? What themes do these suggest? Write them all down.
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2. | Cluster the themes in bigger groups. Try to identify five to seven groups. These groups are a basis for navigation structure within the community, for example, to cluster discussion groups.
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3. | Write your company’s name in the center of a piece of paper. Which ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.