Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

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Introducing the Product Owner Stances

The Misunderstood Stances of a Product Owner

The accountabilities of a Product Owner are often misunderstood, leading to interesting implementations of Scrum, and of Product Ownership in particular. The misunderstanding occurs in part because organizations try to map the Scrum framework and Product Owner accountabilities to existing processes, roles, artifacts, and events. Such implementations of Product Owner accountability often result in attitudes and behaviors that are not very productive in practice. These ineffective behaviors and attitudes are referred to as the misunderstood stances of the Product Owner.

What are stances? You can think of them as patterns. They are attitudes and behaviors that ...