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Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
book

Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

by Chris Lukassen, Robbin Schuurman
February 2023
Intermediate to advanced
464 pages
9h 40m
English
Addison-Wesley Professional
Content preview from Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

17

Selecting Product Experiments to Run

The Truth Curve: Select the Right Experiments and Tests

Language is difficult. We often find people struggling to explain the words assumption and hypothesis and especially explaining the difference between the two. Some languages simply lack distinct words to indicate the subtle difference between them. In many organizations, these concepts are from outer space. When talking about assumptions, we refer to something we implicitly assume to be true. An assumption is a thing that is accepted as true or as certain to happen, without having the proof for it. It can be anything from expected customer behaviors to product performance to the optimal pricing strategy, to the color of the product, its interface, ...

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Publisher Resources

ISBN: 9780137947201