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Selecting Product Experiments to Run
The Truth Curve: Select the Right Experiments and Tests
Language is difficult. We often find people struggling to explain the words assumption and hypothesis and especially explaining the difference between the two. Some languages simply lack distinct words to indicate the subtle difference between them. In many organizations, these concepts are from outer space. When talking about assumptions, we refer to something we implicitly assume to be true. An assumption is a thing that is accepted as true or as certain to happen, without having the proof for it. It can be anything from expected customer behaviors to product performance to the optimal pricing strategy, to the color of the product, its interface, ...
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