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Maximizing Value through Effective Pricing Strategies and Tactics
Introduction to Product Pricing
Warren Buffett said it best: “Price is what you pay. Value is what you get.” The difference between value and price has a lot to do with the problem your product solves for customers. Whether your product is paint sold in a web shop, your interior design skills, or guitars manufactured by your company, it’s all about the problems to solve for customers. Classic guitars, for example, are a combination of wood and strings. When you ask owners of Fender and Gibson guitars about what value is to them, however, you’ll likely get many different ideas and opinions. These two brands offer and sell different experiences, although both sell a similar ...
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