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Thinking Differently: Driving Business Model Innovation
Apple is widely regarded as an innovative company. They seem to have the ability to go against what is common in the market, yet desirable to a large audience. In business, success is not guaranteed, and many disruptive ideas die quickly or never lift off. However, placing some bets now and then might lead to big wins and big rewards in comparison to sticking to business as usual. So, might it help to think differently sometimes? What would thinking differently look like for a Product Owner?
Market Analysis and Trends
The last chapter covered how market segmentation can be useful for gathering innovative ideas from potential customers. However, it’s not useful for only that purpose. ...
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