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Crafting Product Goals That Align Stakeholders and Teams
In November 2020, Jeff Sutherland and Ken Schwaber released a new version of the Scrum Guide. Many changes, small and large, were made, and the Scrum Guide was greatly simplified to support even more teams and industries. One of the more notable changes in this new version was the introduction of a new concept, Product Goal:
The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfill the Product Goal.
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The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective ...
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