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How to Design and Evaluate Experiments and Tests
Experimentation and validation of ideas and assumptions are important. However, there is a risk of taking it a step too far. In some teams, before you know it, everything has become an experiment. Just running a bunch of experiments doesn’t create value. Making everything an experiment might be as bad as just building everything and hoping for the best. So, there are a couple of things to consider before starting an experiment so that you can learn from it.
Eric Ries introduced the term innovation accounting to explain that running experiments is not just about doing the work but also about accounting for their results. Product Owners are accountable for maximizing value. Experiments can help ...
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