12
Identification of Company Value and Impact
Understanding Company Value and Impact
Have you ever been in a situation where your boss or a stakeholder said: “Sounds like a great idea! Do you have a business case for it?” If so, you are not alone! Business cases sometimes seem like a thing of the past. Many Agile teams don’t create a business case for new products, services, or features. However, a common business case does ask you to answer relevant questions that need answering in a business context. So, how do we connect the product vision and product strategy to value?
Remember that the purpose of a Product Owner is to maximize the value of the product. This means that you should connect the product vision to the potential value to be ...
Get Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.