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Identification of Company Value and Impact

Understanding Company Value and Impact

Have you ever been in a situation where your boss or a stakeholder said: “Sounds like a great idea! Do you have a business case for it?” If so, you are not alone! Business cases sometimes seem like a thing of the past. Many Agile teams don’t create a business case for new products, services, or features. However, a common business case does ask you to answer relevant questions that need answering in a business context. So, how do we connect the product vision and product strategy to value?

Remember that the purpose of a Product Owner is to maximize the value of the product. This means that you should connect the product vision to the potential value to be ...

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