O'Reilly logo

Real World Digital Video, Second Edition by Gerald Everett Jones, Pete Shaner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter One. All You Can Achieve with Digital Video

The promise of the “democratization of video” goes far beyond inexpensive camcorders and desktop editing systems. It means easier access to the tools of mass communication—and freedom of expression.

  • Don't like the way the big networks are covering (or not covering) local events? Get it on tape, add your own commentary, and create a community video webzine.

  • Starting a small business and can't afford TV ads? Shoot your own and buy inexpensive spots on local cable in key markets.

  • Can't get a major studio interested in your quirky independent movie? If you're savvy about going digital, you might only need a small fraction of the millions a film production could cost. And if you don't need their money, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required