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Real World Digital Video, Second Edition by Gerald Everett Jones, Pete Shaner

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Going Wide

In the language of motion-picture distribution, going wide means launching a movie in thousands of theaters nationwide all on the same day. This is an incredibly expensive process. Each print costs about $3,000, so you're looking at $3 million in duplication costs alone. Getting all those prints from the lab to the theaters in time for the big opening is a huge expense in itself, especially if you pay an air courier to ship each print to its destination. And costly as these expenses are, they are relatively small change in comparison to the advertising costs required to pack the theaters on opening weekend—typically, tens of millions of dollars.

GO WIDE: Launch a major motion picture in thousands of theaters nationwide, or even worldwide, ...

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