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Real World Digital Video, Second Edition by Gerald Everett Jones, Pete Shaner

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Releasing on Television

If you want to reach as many people on the globe as possible, television is the way to go.

Today's channels of commercial television distribution are broadcast, cable, and satellite. In the United States, it's safe to assume that nearly every home has broadcast television, although in many of them the basic channels are actually being received via cable or satellite connections. Cable has dominated the market for upscale homes for years, but satellite service now appears to be luring some of those customers away.

AD-SUPPORTED: A communications channel subsidized by advertising revenue.

SUBSCRIPTION-SUPPORTED: A communications channel subsidized by user fees.

PUBLIC-ACCESS PROGRAMMING: Production facilities and airtime ...

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