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Real World Digital Video, Second Edition by Gerald Everett Jones, Pete Shaner

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Direct Audience Attention

When you're designing your shots, you can employ various techniques to help direct the audience's attention.

Color

All things being equal, viewers will focus on the brightest (or most unusual) color in the shot. For instance, you could put your main character in a pink top and dress everyone else in beige. Similarly, in a sea of white hats the audience will watch the black one. Or you could make the clue on a cluttered coffee table big, shiny, and orange.

Videographers find that color is a particularly good way to draw attention, especially since the contrast range of video is relatively narrow, and simply increasing the illumination on your subject to draw attention isn't always an option. (For more information on using ...

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