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Real World Digital Video, Second Edition by Gerald Everett Jones, Pete Shaner

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Chapter Thirteen. Coming Attractions

I'm going to direct all my films on film until they close the last lab down.

—Steven Spielberg, quoted in the Kodak brochure “The Future of Cinema,” March, 2000

I think that I can safely say that I will probably never shoot another film on film.

—George Lucas, Sony press conference at the National Association of Broad casters convention, April 22, 2001

When Sony and Panavision first began to publicize the CineAlta camera, the high-definition, 24P camcorder that George Lucas used to shoot his most recent Star Wars feature, film manufacturer Eastman Kodak Company launched a public-relations campaign to tout the aesthetic superiority of photographic media. The brochure that contains this Spielberg quotation is ...

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