When you're finally ready to put your show into the field, your assistants will be mostly vendors who specialize in one aspect or another of the distribution process. We'll present them here in the order you'll probably meet them.
A publicist is a public-relations expert (showbiz types call her a press agent) who specializes in entertainment media. Many filmmakers don't think about retaining a publicist until a project is about to be released, in order to increase its exposure. But a publicist can be an essential early recruit for your team if you're an independent filmmaker seeking distribution.
PRESS AGENT: Showbiz term for a public relations professional; publicist.
A publicist will issue press releases ...