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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Editing for language

  • Does the speech make frequent use of short, "gutsy" words— vivid nouns and strong verbs—as opposed to long, lifeless "concept" words?

  • Does the speech contain many generalities where specific, concrete language would communicate better?

  • Does the speech rely too heavily on clichés and jargon?

  • Have you used contractions and personal pronouns freely?

  • Does the language create the impression you want to convey?

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