Editing for language
Does the speech make frequent use of short, "gutsy" words— vivid nouns and strong verbs—as opposed to long, lifeless "concept" words?
Does the speech contain many generalities where specific, concrete language would communicate better?
Does the speech rely too heavily on clichés and jargon?
Have you used contractions and personal pronouns freely?
Does the language create the impression you want to convey?
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