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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Analogies help explain

An analogy is another type of comparison. Analogies usually compare real similarities—for example, the functioning of the human heart to that of an automobile fuel pump—but an analogy might also have metaphorical characteristics.

Analogies are especially useful in explaining something that is difficult for an audience to grasp. It is easier to understand a concept if it is explained in terms of something you're already familiar with. When I was learning how to use a computer, my mentor suggested that I think of the computer's hard drive as an office with filing cabinets and shelves containing various equipment and material I would need to work with, and the RAM as a desktop where the work would take place. This helped me ...

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