O'Reilly logo

The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

What an opening must accomplish

Constructing an effective opening is a challenge for the speech writer. An opening may, in a very short time, need to accomplish as many as half a dozen things:

  • First, the opening must establish a common ground, or a rapport, between the speaker and the audience. There are many ways to do this. Presidents of the United States almost always establish a common ground by addressing the audience as "My fellow Americans." This, of course, is the president's way of saying, "You and I share this one great attribute. We are Americans. We may have differing ideas. We may be of different political parties. We may be of a different race or creed. But we are Americans. This is our common heritage; and this is the common meeting ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required