August 1999
Beginner
276 pages
8h 26m
English
Content preview from The Lost Art of the Great Speech: How to Write It * How to Deliver ItBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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What an opening must accomplish
Constructing an effective opening is a challenge for the speech writer. An opening may, in a very short time, need to accomplish as many as half a dozen things:
First, the opening must establish a common ground, or a rapport, between the speaker and the audience. There are many ways to do this. Presidents of the United States almost always establish a common ground by addressing the audience as "My fellow Americans." This, of course, is the president's way of saying, "You and I share this one great attribute. We are Americans. We may have differing ideas. We may be of different political parties. We may be of a different race or creed. But we are Americans. This is our common heritage; and this is the common meeting ...
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