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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Business benefits

If you're involved in business or a profession, or if you represent some organization or cause that values public support or acceptance (And what business or organization doesn't?), you should be aware that public speaking can be a powerful marketing and public relations tool. I have touched on this before, and now I want to discuss it in detail and give you some suggestions about how you can make the most of the marketing and PR opportunities public speaking offers.

Some companies and some individuals aggressively seek speaking invitations with such opportunities in mind. There is nothing crass about this. Look at it this way: Most organizations are on the lookout for guest speakers for their meetings. If you fill a spot, you ...

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