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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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What's in a name? Plenty

Every speech ought to have a title. If the organization sponsoring the speech prints a program or a bulletin, the speech title may give the audience its first impression of the speaker. If you read that someone was going to speak on ''The Technology Race: How America Could Lose It,'' you likely would think, This is going to be a speech about the future of my country. I had better listen.

The title of a speech can be used in the introduction of the speaker and in the speaker's opening.

The question about titles boils down to this: How descriptive should the title be? Should it really tell what the speech is going to be about, or should it serve mainly to pique the interest of the audience? A good case can be made for either ...

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