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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Location references

In a talk to a group of public affairs people at a North Carolina mountain resort, I used an opening in which I referred to the location and to several topics that were on people's minds at the time:

I'm very happy to be here this morning. There's something about these magnificent mountains in June—or any other time for that matter—that makes me confident that things are going to turn out okay no matter how bad they might seem to be. When I'm up here I have no trouble forgetting about such things as the Los Angeles riots, Murphy Brown's baby, the federal budget deficit, and the fact that the Atlanta Braves are under . 500.

One of my favorite location-reference openings comes from a speech by an Atlanta-based executive to ...

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