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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Writing for someone else

If you're writing a speech for someone else, you'll still need to do some research, no matter how knowledgeable the speaker might be. The more you know the better you can serve your client. Familiarity with the subject will enable you to ask questions designed to draw out your speaker's views and help him shape his thoughts. That's part of your job.

It's a good idea to ask your speaker, well in advance of the first session, to provide you with any pertinent materials he or she has available. Some executives will have all the necessary research material on file and will be happy to lend it to you to read before the two of you meet. Some will have thought the subject through before the first meeting with the writer. Others ...

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