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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Control the topic

Another important consideration in deciding whether to accept an invitation is the subject you are asked to discuss. You should not agree to speak on a subject you are uncomfortable with or that you feel you don't know enough about. I have been a professional writer most of my life, but I have had very little experience in writing advertising copy. I would welcome the chance to speak to a group of marketing executives on, say, why advertising and public relations should use coordinated messages, but I would not speak to the same group on the essentials of good advertising copy. It's simply not my field. I have some opinions on the subject, but I have no credentials that make my opinions worthy of consideration.

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