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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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Leveraging the speech

When you make a speech to an audience of, say, fifty people, what you see is what you get. It's sensible, then, to look for ways to extend the benefits of the speech beyond this narrow group of people. I call this leveraging the speech—increasing its value exponentially.

Publicity is the best way to leverage a speech. Several steps should be taken to help ensure that the speech is well-publicized:

It's important to send to the program chairman, or whoever extended the invitation, a short news release along with a biographical sketch and a photo of the speaker. This should be done well in advance. The program chairman can use the material in the club bulletin or the printed program and send it to the local news media. Or, ...

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