August 1999
Beginner
276 pages
8h 26m
English
Content preview from The Lost Art of the Great Speech: How to Write It * How to Deliver ItBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Leveraging the speech
When you make a speech to an audience of, say, fifty people, what you see is what you get. It's sensible, then, to look for ways to extend the benefits of the speech beyond this narrow group of people. I call this leveraging the speech—increasing its value exponentially.
Publicity is the best way to leverage a speech. Several steps should be taken to help ensure that the speech is well-publicized:
It's important to send to the program chairman, or whoever extended the invitation, a short news release along with a biographical sketch and a photo of the speaker. This should be done well in advance. The program chairman can use the material in the club bulletin or the printed program and send it to the local news media. Or, ...
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