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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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How to use quotes

When you are looking for someone to quote, you want to be certain the one you select will be familiar to your audience. You might find a wonderful quote by Joe MacSnerd, but if the people in your audience have never heard of MacSnerd, the quote won't do much for your credibility. Of course, you can always tell your audience who MacSnerd is, but that can be awkward. Better leave him to wallow in obscurity.

On the other hand, don't carry familiarity so far that you select tired old quotes that have been used over and over. With all the thousands available, you should, without too much effort, be able to come up with a reasonably fresh one.

Sometimes you can find a new twist or a new wrinkle for an overused quote. For example, ...

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