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The Lost Art of the Great Speech: How to Write It * How to Deliver It by Richard Dowis

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The sad story of Roger

Consider this scenario: Roger is a busy professional, and he's the program chairman for his service club. In that capacity, he has invited Mr. Maxwell Smythe, a British-born author of several books, including a Pulitzer Prize winner, to address the club. Because Mr. Smythe is much in demand as a speaker, Roger thinks it is a real coup to have him as a speaker. He has spread the word, and members of the club are anticipating a fine program. Attendance is certain to be near 100 percent, and the publicity chairman has invited the press. He thinks the local newspaper, at least one TV station, and a couple of radio stations will cover the speech.

So far, so good.

Roger doesn't know Mr. Smythe. He's even unsure how Mr. Smythe ...

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