The sad story of Roger

Consider this scenario: Roger is a busy professional, and he's the program chairman for his service club. In that capacity, he has invited Mr. Maxwell Smythe, a British-born author of several books, including a Pulitzer Prize winner, to address the club. Because Mr. Smythe is much in demand as a speaker, Roger thinks it is a real coup to have him as a speaker. He has spread the word, and members of the club are anticipating a fine program. Attendance is certain to be near 100 percent, and the publicity chairman has invited the press. He thinks the local newspaper, at least one TV station, and a couple of radio stations will cover the speech.

So far, so good.

Roger doesn't know Mr. Smythe. He's even unsure how Mr. Smythe ...

Get The Lost Art of the Great Speech: How to Write It * How to Deliver It now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.