August 1999
Beginner
276 pages
8h 26m
English
Content preview from The Lost Art of the Great Speech: How to Write It * How to Deliver ItBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The speech in print
Another effective way to leverage a speech is to have it printed for distribution to groups such as shareholders, employees, opinion leaders, and government officials. This, of course, is appropriate only for major speeches. And let me stress that speeches used in this way must not be obviously commercial or self-serving.
There's no special format for printed speeches, but I prefer a folder that fits in a standard business envelope. As I write this, I have before me a printed copy of a speech by William S. Anderson, who at that time was chairman of the NCR Corporation. The title of Mr. Anderson's address was ''The Technology Race: How America Could Lose,'' a subject that ought to interest a great many people. It was the kind ...
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