
260 • e Strategic Project Leader
achieved is greater than the sum of the eort. is is the goal of the
service-based project leader, creating unparalleled results through
transformation. is motivation is the energy that service-based proj-
ect leaders and customers use to continue to drive strategic, transfor-
mational change.
In summary, service-based project leaders’ motivation draws from
familiar theories on human behavior. ey motivate themselves through
their higher-level needs, such as measurable achievement accomplished
through relationships with customers, including sponsors and team mem-
bers. is achievement is just as much a personal ...