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The Strategic Project Leader, 2nd Edition
book

The Strategic Project Leader, 2nd Edition

by Jack Ferraro
September 2014
Intermediate to advanced content levelIntermediate to advanced
367 pages
10h 7m
English
Auerbach Publications
Audiobook available
Content preview from The Strategic Project Leader, 2nd Edition
302e Strategic Project Leader
determine; namely, the percentage of customers who are actively helping
a business grow. By posing this question to sponsors, customers, team
members, and stakeholders, a project leader can obtain a fairly accurate
snapshot of customer loyalty to his project leadership capabilities.
is question operates on the premise that when customers recommend
a service or business to someone else, they are putting their personal repu-
tation on the line. erefore, they must be more than passively satised
with the service they have received—they must be enthusiastic about it.
is prevents a customer satisfaction rating from being unrealistically
boosted by the “passively satised” group. Organizations that score high ...
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Publisher Resources

ISBN: 9781466599772