Acknowledgments
To my dear wife, Nikki, and my four kids — Danielle, JT, Larsen, and Pink — thank you for joining me on this amazing journey. You are my everything.
Although I’m unable to mention everyone that has had a hand in this book, I want to also thank:
Jim Spiess and Jason Hughes, my dearest friends and business partners at River Pools and Spas.
My incredible team at IMPACT and my business partner, Bob Ruffolo, for taking the ideas from They Ask, You Answer to another level. (We’re just getting started, gang.)
My original band of brothers at The Sales Lion — it was a great ride.
Liz Murphy for contributing so much to this revised edition and treating it like her own book. She makes me look much smarter than I am.
Zach Basner for making video a culture within so many organizations and bringing that knowledge to this book.
Kevin Phillips for being the ultimate team player and contributing so much to the case studies found herein.
Jaime Rowland for helping me in so many ways, onstage and off.
And finally, to the teacher within each one of us — this book is for you.
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