August 2019
Intermediate to advanced
320 pages
6h 27m
English
Content preview from They Ask, You Answer, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
54 Website Priority 2 Obsess Over Honest Education
Because so much of They Ask, You Answer is based on this principle, we don’t need to explore the subject further. But when it comes to the practical application of your obsession over honest education, how do you test yourself to see where you are and what needs to come next — that is, what content do you need to produce? To answer that question, bring your team together for the following exercise:
Brainstorm the top 25 questions you hear from prospects regarding your products and/or services. How many of the answers to those questions are easy to find — or even available at all — on your website right now, either in text or video format?
If you’re struggling to come up with questions, think back to The Big 5 topic categories discussed earlier — cost and pricing, reviews, best in class, problems, and comparisons.
Once you complete this review, consider the list of gaps you identify between the questions your buyers are asking and what your website actually addresses. This is your prioritized roadmap for the content you need to create.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.