August 2019
Intermediate to advanced
320 pages
6h 27m
English
Content preview from They Ask, You Answer, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
45 The Selling 7, Video 6 Customer Journey Videos
At this point in the digital age, most companies have at least some type of “social proof” on their websites, including customer quotes, testimonials, written case studies, and so on. Although these are helpful and relevant in earning buyer trust, none compare to a true “customer journey” video.
We call it the customer journey video because it’s designed to follow the principle of the “hero’s journey” — something that movie producers and storytellers (like Disney) have used since the beginning of time.
The traditional hero’s journey has 12 parts. In the context of a customer journey video, however, this journey can be simplified into three main stages:
- Stage 1: Your customer has a problem — a need, stress, worry, concern, or issue.
- Stage 2: The journey is taken to fix the problem. (In most cases, this is the journey they go on with your company.)
- Stage 3: Where they are today. They were able to fix the problem with your help. (And everyone lived happily ever after.)
The purpose of this video is for a viewer to watch it and say in his or her mind: “They’re just like me. They had the exact problem I have right now, and look how they were able to solve it.”
In other words, your viewer is literally “nodding along” in affirmation because of sympathy, empathy, and mutual understanding. Of course, you may read this and say, “Duh, Marcus. This is common sense.”
The reality is that most companies have not produced videos like this. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.